Compassion: We shall treat our communities with compassion, understanding and respect.

Integrity: We shall always provide quality relief items to our communities.

Hope: We shall spread the message of positivity. 

Commitment: We shall direct all our efforts towards the alleviation of suffering.

Excellence: We shall apply the best practices in our operations.

Determination: We shall always challenge discrimination. 

Collaboration: We shall develop strategic partnerships within our community as well as with national and international organizations.

Shariah Compliance: We shall maintain compliance with Shariah principles at all time while executing welfare initiatives.